Ownership Editing

Fully inspire a potential prospect by making a powerful statement for a high return on investment for any Marketing, Sales, Development or Publicity material. There is magnificent power in the WORD and THOUGHT. Words and Thoughts have a high energy frequency and when used wisely create an internal shift in the listener and/or reader. Learn the magic words to alter your book, magazine, song, resume, website, script, profile, power-point presentations, and much more.

Examples:

Before	After
1. Susan was *able* to follow directions.	Susan *successfully* followed directions.
This is a statement of inherent ability. In taking the position that Susan is inherently able, there is no need for anyone to question it. As a result Susan feels capable thus her confidence and productivity increases. The important question is whether she’s developed the skill or has enough knowledge/information for the task.
2. Good choice – you’ve turned in your application and have been accepted into an organization that *can* bring you more business. Your success *will* depend on many things, but mostly on how you work the contacts that *you’ll* be making when attending events.	Good choice – you’ve turned in your application and have been accepted into an organization that *brings* you more business. Your success *depends* on many things, but mostly on how you work the contacts that you *are* making when attending events.
This statement is in present tense thus giving the feeling of now. Now easily inspires a ‘yes’ from the reader. It also generates a feeling of success by eliminating can which implies impossibility.